RT @rogie: Lots of grumpy designers out there.
The ones motivating me are creating, inspired and oozing love and empathy. Their passion is…
Aug 10th at 10:16am
My personal branding for freelance graphic design. I wanted to keep the site minimal and let my work speak for itself. I developed icons and illustrations based around my life & work to help deliver my story while maintaining the minimal feel.
Branding and design were done for the following pieces:
Quote SheetsBranding, Graphic Design, Web Design2013
Many prospects reach out to Fitness Together to gather information before making a decision on whether personal training is the best fit for their health and wellness goals.
I was asked to design an informative guide and information packet that can be printed and mailed to all leads and prospects to help them make an informed decision regarding personal training. The guide has been designed to present the problem, agitate and provide the solution; Fitness Together. My role in this project consisted of initial concept to final development, including copy writing, editing, art direction & design of all materials.
The entire information packet design consists of the following:
FT Guide - 16 pages
FAQ Sheet - 8.5 x 11
How To Choose The Right Trainer Sheet- 8.5 x 11
Testimonial Booklet - 13 pages
Comparison Checklist - 8.5 x 11
Gift Card - 3 x 2
Art Direction, Editorial Design, Print Design2013
I was asked to design all collateral & develop copy for an internal client rewards program for Milwaukee's leading personal training organization.
For each of the six programs in which clients can earn points for rewards, an icon was developed along with printable flyers that drive the clients to a website to track their points, redeem points for rewards and learn more about different aspects of the program.Art Direction, Graphic Design, Icon Design2013
The owners of Fantazia Hair & Nail Salon wanted a fresh look for their business that captured their fun personalities as well as the upbeat atmosphere in the salon. The design is influenced by the warm colors found throughout the salon as well as the tools and materials they use every day. The final product is being used on business cards & salon promotional materials.Branding, Graphic Design, Print Design2013
A semester long advanced typography project taught by David Berlow, founder of The Font Bureau, Inc. A complete typeface was designed as a display face for Rib Mountain Outdoor Park including uppercase, lowercase, numerals and punctuation in regular and light weights.Graphic Design, Typography2012
A dual campaign was developed revolving around Mother's Day & Father's Day to show appreciation for and encourage male and female clients to renew their membership with Fitness Together; Milwaukee's number one personal training & wellness organization.Advertising, Graphic Design, Print Design2012
A dual campaign was developed revolving around Mother's Day & Father's Day to show appreciation for and encourage male and female clients to renew their membership with Fitness Together; Milwaukee's number one personal training & wellness organization.
The campaign consists of pieces that were made for internal marketing with current clients and for external use to attract and acquire new clients.
The Mother's Day and Father's Day Campaigns are a direct reflection of each other with colors chosen in each to add a masculine / feminine feel to the campaigns.Advertising, Graphic Design, Print Design2012
This project was done as part of an Advanced Graphic Design & Typography class taught by Steven Driscoll Hixson. The purpose of this project was to develop an informational design strategy based on a topic of choice. The objective is to inform the viewer
by providing critical details of the essential steps to complete a goal or tell a story through a set of 9 icons or pictograms.
As part of my research for this project, the icons/pictographs were strategically developed from beginning to completion to help deliver my story while being showcased throughout an informational poster.
I chose to create an icons surrounding memories of ice fishing with my dad as a young girl. I illustrated the scene of ice fishing on the lake as the entry point of the poster and used this scene as a tool to help the viewer navigate through my 9 icons. Image and text together reveal the dialogue of the story and clearly depict 9 stages.
Icon Design, Illustration, Print Design2012
Creation of the brand, identity and packaging for enki; a lifestyle brand offering products from board shorts to sunscreen for active women. As a student I was asked to develop four packages surrounding a theme. I directed my energy toward a beach theme and designed four separate packages to showcase products relative to this area. The goal was to not only engage the viewer with compelling design, but to bring about consistency within all four containers.
As refreshing as diving deep into water on a scorching day, dive into a sleek seaside look with enki. Enki provides women with quality beach products combined with a light, fresh appearance that fuses style, flexibility and comfort to enhance all of her waterfront needs. So, whether she's riding a wave or lounging on the beach, enki matches each woman with products that capture the energy of the ocean and the warmth of the sand.Branding, Graphic Design, Packaging2010
A place where one lives: a residence
The physical structure within which one lives, such as a house
A dwelling place together with the social unit that occupies it; a household
An environment offering security and happiness
An eight page booklet was developed that concentrated on the physical details and emotional attachments that make up my home. I used a combination of photography, watercolor and drawing to capture the many expressive qualities and broad meanings of what a home may be.Graphic Design, Illustration2012
A semester long photography project that consisted of taking pictures of my mother. The focus of my photos was to naturally capture her executing her daily routines.Photography2012
A 24 page publication that focuses on the challenges and changes that United Way of Dane County overcame through a compilation of compelling photographs and stories.Branding, Editorial Design2012
Develop a campaign surrounding the elements of good design by exposing the weaknesses of bad design through a series of seven posters.Graphic Design, Illustration, Print Design2010
Logo and identity design for Morgan Zielinksi, an up-and-coming baking and pastry arts student.Branding, Graphic Design, Print Design2012
Lettering practice for various projects and just for fun.Calligraphy, Drawing, Typography2013